Vadilal Industries is looking forward with the growth of 40% market share in Gujarat. Also to stave the growth tactics Vadilal is planning to swell up the number of distributors in country. This will be done in the form of happinezz parlours’ augmentation which will takes total number upto 170 and abet to aggrandize the market share. Aftermath of this will hike the outbreak in market to 40%. Meanwhile such activities will swell up production capacity. As the demand of products rise but sales not effected by price rise in the products, due to spike in milk price and raw material. This year’s union budget has brought icecreams under the excise duty net with a levy of one percent duty.
In the region of Indian Ice creams, there is a product named Kulfi. It is a frozen, milk-based dessert, an exotic cousin to ice-cream. Different versions of ice-cream are available but the emphasis is on what is the personal favourite – the ever forgotten, Kulfi. Though it is the dessert for elders, even the kids love it. You may never go back to regular ice cream again!
Kulfi is a popular frozen dairy dessert from the Indian Subcontinent. It is popular throughout countries such as Pakistan, Bangladesh, Nepal, Burma (Myanmar), and even the Middle East. Kulfi is also widely available in Indian and Pakistani restaurants in Europe, East Asia and North America.
Traditional yet tasteful, kulfies are the oldest form of ice cream known to Indians. Over the years with the latest technology and innovation, numerous products have entered the market, yet kulfies remain one of the most interesting and delightful option especially among the older generation.
Kulfi has similarities to ice cream in appearance and taste, but is denser and creamier, takes a longer time to melt than Western ice-cream. Also available in different flavours like creamy(malai), raspberry, rose, mango, cardamom (elaichi), saffron (kesar or zafran), and pistachio, the more traditional flavours, as well as newer variations like apple, orange, strawberry, peanut, and avocado. It is garnished with ground cardamom, saffron, or pistachio nuts. Kulfi is also served with faloodeh (vermicelli noodles made from starch). In some places, people make it at home and make their own flavours. Kulfi milkshakes are incredibly thick and delicious, and a small serving can be enough to satisfy an ice cream craving.
In India, kulfi is a street-vendor food. Sellers keep the frozen treat cold in a special ice and salt filled pot called a matka. Some of the common offspring of ice-cream are Gelato, Frozen yogurt, Frozen Custard, Sorbet, Fried Ice-cream, Softies, Ice-pop, Stone Ice-cream. But nothing can beat kulfi.
Now what is the difference between these two cousins, Kulfi and regular ice-cream – Kulfi contains no air. Kulfi is served as a dense block of frozen goodness, chopped up in a plate or on a stick. It is often served with falooda, a form of yellow, sweet rice noodles with black basil seeds, topped with colourful syrups, rabri (thickened, sweetened milk), rose water and chopped pistachios in a tall glass. And, it tastes magnificent!
After discovering such a fantastic recipe for a rich, colourful, cool dessert, India has failed to market it properly. Kulfi is an easy-to-make dish, made with all-natural ingredients like milk, sugar and flavour. It’s completely vegetarian, a bonus to many Indians worldwide. It’s a perfect way to beat the summer heat, and sweet enough to mesmerise your taste buds with its amalgamation of a mixture of flavours and textures – that’s the magic of kulfi!